Halal Philippines products showcased in
Mihas 2018
In Photo: Opening the Philippine Pavilion
at Mihas 2018 on April 4 are (from left) Ahmad Nasaruddin Mohd Noor (Asean and
Oceania Section, Matrade); Assistant Secretary Abdulgani Macatoman of the
Department of Trade and Industry; Philippine Ambassador to Malaysia Charles C.
Jose; and Katrina Banzon, commercial attach? of the PTIC-Kuala Lumpur.
THE Philippines is ready to compete in the
$5.73-trillion global halal market. This was shown by the country’s
participation in the 15th Malaysia International Halal showcased in Mihas 2018.
The Philippine Pavilion was officially
opened on April 4, 2018, attended by Charles C. Jose, ambassador of the
Philippines to Malaysia; and Abdulgani Macatoman, assistant secretary of the
Department of Trade and Industry (DTI) and head of the Philippine delegation.
Representatives from the Philippine Trade and Investment Center (PTIC) in Kuala
Lumpur and Malaysia External Trade Development Corp. (Matrade) were also
present for the ribbon cutting. All 24 exhibitors and guests witnessed the
event.
Ambassador Jose asserted that “the Philippines is ready to participate office in Malaysia, the Philippine Trade the big
world halal market.”
The sentiment was echoed by Macatoman in
his speech during the opening ceremony.
Both pledged support to the effort of the
country’s halal-product exporters from the Embassy of the Republic of the
Philippines in Malaysia, the PTIC-Kuala Lumpur.
The Philippine Pavilion consisted of new
and repeat exhibitors. The new exhibitors provided fresh offerings of unique,
organic and superior food and cosmetic products, while the repeat exhibitors
served as testimonials to their success in
Mihas 2017. Screened carefully by the DTI-Export Marketing Bureau (EMB),
all the exhibitors represented the finest products of “Halal Philippines”?the
banner industry development and trade-promotion program of the Philippine
government.
Other partner and supporting agencies under
the Philippine Pavilion are the Zamboanga City Special Economic Zone Authority
and the Department of Tourism, promoting the Asian Halal Hub and
Muslim-friendly tourism, respectively.
Mihas is an annual event organized by the
Matrade, now in its 15th year. Mihas usually coincides with the World Halal
Conference. Mihas 2018 was participated by 40 countries from mostly Asean, East
Asia, South Asia and the Middle East.
Mihas 2018 was housed for the first time in
the Malaysia International Trade and Exhibition Centre, the country’s largest
exhibition venue.
Link-> https://businessmirror.com.ph/halal-philippines-products-showcased-in-mihas-2018/ |