Showcase of halal products kicks off in
Malaysia
KUALA LUMPUR ? The global halal industry’s
eyes are on Malaysia, as World Halal Week 2018 takes place in the nation’s
capital, Kuala Lumpur.
The opening ceremony of World Halal Week
2018 was held Wednesday, stressing the aim of bringing halal brands around the
globe together and gather insight, under the concept of “Building for the
Future.”
Halal, meaning “permissible” in Arabic,
refer to what can be permitted in Islam. It can apply to any aspect of life,
including food and beverages, finance, cosmetics, tourism, logistics and
pharmaceuticals.
Visitors look at halal products on display
Wednesday at the Starbucks Malaysia booth at the Malaysia International Trade
and Exhibition Center in Kuala Lumpur, Malaysia. / Photo by Im Eun-byel / The
Korea Herald
At the opening ceremony held at the
Mandarin Hotel, Deputy Prime Minister of Malaysia Ahmad Zahid Hamidi emphasized
the need to adhere to Islamic principles. “Money matters. But let’s not forget
about the principles of Al-Quran,” he said, referring to the Islamic holy book.
Deputy Prime Minister of Malaysia Ahmad
Zahid Hamidi speaks during the opening ceremony of World Halal Week at Mandarin
Oriental in Kuala Lumpur, Malaysia on Wednesday. / Photo by Im Eun-byel / The
Korea Herald
The deputy prime minister stressed the
importance of the expanding market in East Asia, saying, “There is an
increasing demand for halal around the globe. East Asia is jumping on the
bandwagon and opening their markets for halal -- China, Japan and Korea.”
While the opening ceremony was being held,
various halal brands from around the globe showcased their products and
services as part of the Malaysia International Halal Showcase at Malaysia
International Trade and Exhibition Center.
Malaysia International Halal Showcase /
Photo by Im Eun-byel / The Korea Herald
The showcase, organized by Malaysia
External Trade Development Corporation, takes place from Wednesday to Saturday,
along with Malaysia International Halal Assembly and the World Halal
Conference.
This year’s MIHAS contains 1,100 booths
representing 800 companies from 43 countries. The organizers expect some 22,000
trade visitors to attend the showcase. As it is more of an industry event, it
will accept public visitors only on Saturday.
Around 30 Korean brands are participating
in the showcase, including Samyang Foods, famous for its Samyang Hot Chicken
Ramen. Certified as a halal product, the ramen has enjoyed high sales in Muslim
nations.
Korean halal businesses showcase their
products at the Korean Pavilion at the Malaysia International Trade and
Exhibition Center on Wednesday. / Photo by Im Eun-byel / The Korea Herald
Various Korean companies from the
cosmetics, snacks and beverages sectors have showcased their halal-certified
products to the Malaysian market. Numerous buyers from Korea were also on the
scene to search for new business partners.
By Im Eun-byel
The Korea Herald Correspondent (silverstar@heraldcorp.com)
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