Malaysia to introduce premium halal food
gifts
Nazri said the concept was unique as it
meant tapping into the international sale of food gifts. ― Bernama pic
KUALA LUMPUR, March 14 ? Malaysia plans to
introduce premium halal food gifts to boost tourism and enhance the country’s
reputation in the global halal food industry, Tourism and Culture Minister
Datuk Seri Mohamed Nazri Aziz said today.
Nazri said the concept was unique as it
meant tapping into the international sale of food gifts, which is expected to
grow to US$73 billion (RM284.69 billion) by 2020.
“Premium halal food gifts can be given as
presents to overseas friends and associates, and its shelf-stability means it
does not need refrigeration and can last longer in room temperature,” he said
during the signing of the memorandum of understanding between Seni Teknologi
Sdn Bhd and KDU University College.
Under the memorandum, KDU’s students will
participate in Seni Teknologi’s efforts to collaborate with halal food
manufacturers in terms of improving the food gifts’ aesthetic appeal, creating
brand names and market awareness.
Given Malaysia’s status as a progressive
Muslim nation and the first in the world with a documented and systemic halal
assurance system developed by the Department of Islamic Development (Jakim),
Nazri said now is the time to introduce a Halal Food Marketplace (HalalFood)
programme so that overseas buyers can easily purchase Jakim-certified products
from Malaysian companies.
“HalalFood works with Malaysian companies
and Jakim in listing appropriate certified food items on the marketplace. The
companies will also be carefully scrutinised to ensure they comply with Jakim’s
and international standards. To date, some 30 suppliers with over 1,000 food
items have already been listed.
“If the programme is successful, it will
further enhance the country’s standing in the global halal food industry.
Additionally it can further stimulate the tourism sector, support domestic
companies in penetrating the international market, and provide opportunities to
the future generation of Malaysians,” he said.
Also present at the signing was Seni
Teknologi’s director Syed Hassan Syed Alwi and KDU’s chief marketing officer
Sheikh Fahmy Sheikh Mohamed.
Link-> http://www.themalaymailonline.com/malaysia/article/malaysia-to-introduce-premium-halal-food-gifts#E0VsrFlLuLYyv368.99 |