Halal dark chocolate makes wave
DAVAO. MS3 Agri-Ventures now makes 50, 65, and 75
percent Halal dark chocolates. (Contributed Photo)
MS3 AGRI-VENTURES, manufacturer of Halal
raw cacao products, is now manufacturing Halal dark chocolates made from their
own cacao tablea.
Before deciding into production of dark
chocolates, MS3 agri-ventures specializes in production of tablea, powder,
nibs, and tea from cacao. “We saw that the raw products are not as marketable
so we decided to develop other products. So we came up with these value adding
dark chocolates. We know that chocolates are fast-selling because it is ready
to eat. The coffee shops can also use this as ingredient to their products,”
MS3 Agri-Ventures CEO and managing director Neil “Abdul Kareem” Q. Santillan
said.
Their dark chocolates are available in 50
percent, 65 percent, and 75 percent varieties. Their 50 percent was given the
name Bonchoc or “Bean of Nature Chocolate”.
They first introduced and launched the new
products in public during the 1st International Exhibition in Malaysia which
was conducted last January. However, a month before that, they had already
supplied stocks to an event of the Department of Tourism at Royal Mandaya.
Slowly, their product was introduced to the consumers.
The chocolates are available in 20-gram and
50-gram packages. Their 20g is available for P35 or a discounted price of P100
for 3 pieces. The 50g chocolates are priced at P65 or a discounted price of P50
for orders made for at least 50 pieces.
Santillan said they had just signed a
contract with one of the major supermarkets in the country allowing them to
supply to 13 of its branches nationwide. He said, as they are still finalizing
some documents and the supermarket branches preparing racks to display their
chocolates, they target that their products will be available by March of this
year.
However, anyone interested to buy their
products can do so now. Orders can be made through their Facebook page MS3
Agriventures or through email ms3_agriventures@yahoo.com.
As they have first introduced the products
to Malaysia through an international exhibit, booking orders from Malaysia for
their products had already been made. Santillan said they are just preparing
their export documents but a memorandum of understanding between MS3
Agri-Ventures and a Malaysian company distributing Halal products had been
signed.
Part of the MOU is the agreement that the
said Malaysian company will be the sole distributor of MS3 Agriventures’ products
in Malaysia.
“These Halal products are important not
just for us, Muslims but for all because it has undergone hygienic process. The
raw materials were inspected, how you made the product, until the packaging. It
should really be clean. There are protocols in the operation and production
that needs to be followed. Your packaging also needs to be made by a Halal
company as well,” Santillan said.
In
connection with their efforts to continually promote Halal products in the
Philippines, MS3 Agriventures’ cacao tablet was awarded with Asia Halal Brand
Awards in Malaysia.
By Jennie P. Arado
Read more:
http://www.sunstar.com.ph/davao/business/2018/02/06/halal-dark-chocolate-makes-wave-587595