But most halal meat is stunned, with only 15 per cent of halal and kosher meat slaughtered non-stun. His role at AHDB
involves liaising with halal slaughterhouses and certification boards and offering AHDB support and training.
Training
“The best thing we can do is to look at how we train slaughtermen. Education is important,” he said. “I am planning to
start from the abattoir level, training people on the importance of animal welfare and then highlighting this education
to the wider public.” He said it was an area which had potential for levy payers as traditional beef and lamb markets
came under pressure. “It is important because it accounts for a large proportion of the meat consumed in the UK,” he said.
Culture
“The Muslim population is expanding at a rapid rate. Culturally, they are known for eating lots of meat.” The opportunities
are particularly large for the sheep industry as it faces the challenge of declining lamb consumption among the general
British public. “Lamb is a main part of the Muslim diet. From interacting with the community, I do not think this is going
to go down,” he said.
Mr Fuseini has a wealth of experience in the halal sector and was previously the certification manager of Halal Food
Authority. He holds a BSc in agriculture from Cape Coast University, Ghana, and an MSc in meat science and technology
from Bristol University. He is currently studying a PhD at the University of Bristol, funded by the Humane Slaughter
Association, looking at the development of a new system of electrical stunning of cattle. “It is a new system of stunning
which we hope can be acceptable to those in the non-stun market,” he said.
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unlocking-halal-market-22324